get to know me

A CREATIVE PARTNER
YOU CAN TRUST

A brand designer holding a laptop and an iPad in a well-lit living room environment. 
my mission

Your vision, crafted with purpose

Hearthstone Creative is a premium branding studio that crafts visual identity systems rooted in strategy. Our brands are built upon market research, top marketing practices, and an understanding of who the brand is really for: your dream clients. We take your vision and your story and build a foundational visual identity that can grow with your brand, and last past the trends. Branding that honors your roots and is better than your vision board.

Aliya from Hearthstone Creative standing in front of a hearth, holding a glass of apple cider to celebrate her clients' finished brand identity.
Aliya holding a laptop where she does brand design for small businesses.

Aliya Mooney, the heart behind Hearthstone

FOUNDER  |  sole CREATIVE

As the founder + sole creative behind Hearthstone, I pride myself on being a multi-disciplinary designer + photographer with over ten years of experience working with clients.

Before establishing my own business, I built a foundational understanding of marketing strategy by earning my Bachelors degree in advertising, and developing valuable hands-on experience as a full-time designer for both a marketing agency and an in-house brand.

I am an intentional designer that strives to build creative solutions that feel unique to each business, and develop deep partnerships with my clients.

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DESIGN STYLE

Inspiration drawn from natural shapes, colors, and environments, enhanced by your personal story.

I often draw inspiration from natural shapes, colors, and environments, and deeply enjoy incorporating clever nods to brands’ histories through their visual assets. Most of all, I pride myself on being proactive, attentive to small details, and intentional with design choices to provide my clients with quality and long-lasting design solutions.

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A brand designer sits at a kitchen table, writing notes on mood boards for her branding clients.
A computer shows a brand identity for a creative entrepreneur. 
my process

My creative process asks intuitive questions and teaches clients how to think bigger than their visuals.

There are four main parts to each brand design project:

  1. Foundation

  2. Strategy

  3. Visual Concepts

  4. Brand Launch

By starting with a solid understanding of your business, who you’re trying to reach, and the avenues you’re using, I can build brand systems customized to your goals, story, and target audiences. The foundational principles built in your brand strategy can be applied across your whole business, not just in your visuals.

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CORE VALUES

INTENTIONALITY

Refinement

QUALITY

Authenticity

VoyagePhoenix ‘Exploring Life & Business with Aliya Mooney of Hearthstone Creative’

IN THE PRESS
READ THE FEATURE

  • “Since working with Hearthstone, my branding feels cohesive, elevated, and completely aligned with who I am.”

    Jaime, Surrett Realty Group

  • “Hearthstone delivers so much value for your business. I truly feel like every cent that my branding cost will deliver exponentially.”

    Sierra, Sierra & Austin Media

  • “There is no better than Aliya! She helped us with a full rebrand and it’s better than I could've ever imagined.”

    Karlie, Lestina Creative

  • “Aliya is amazing! She is so easy to work with and incredibly kind and flexible."

    Lauren, LaRou Photography

  • “Working with Aliya is exactly what we need as a brand. She guided the entire brand process so we could focus on running the business."

    Andrew, Cleave Coffee Co.

THE VISION
BEHIND HEARTHSTONE

are you ready?

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