ABOUT US

WHO WE ARE

Hearthstone Creative is a design + photo BRANDING studio.

we create intentional, well-crafted and strategic visual solutions for creative individuals and small businesses.


I. PRIORITIZE HUMANS

Emotional reactions are what drive brand loyalty. Instead of exploiting and manipulating, we aim to appeal to people through transparency, relatability, and confidence in all we do. We treat our clients and their audiences with respect and dignity.

OUR VALUES

II. Be Intentional

We don’t follow trends or propose solutions because they look pretty. We iterate and conceptualize until we come to a solution that feels unique and is rooted in strategic decisions.

III. Seek the “Aha”

We aim to incorporate personal and intentional details in our final products that speak to the story and personality of the individual or brand we’re serving. We love moments that make our clients go “Aha! I see what you did there!”

IV. Work with PEOPLE who Care

We like to partner with brands and individuals that, like us, are passionate about improving their industry and our world. We care deeply about building lasting relationships with clients on the basis of mutual respect and ambition for greatness.

HOW WE HELP

the heart behind

hearthstone

A circular logo with a beige background and brown accents. The central part has a decorative shield-like emblem with the letters 'hd' inside. Surrounding the emblem, the text reads 'FOR THE CREATIVES + THE MAKERS FOR THE CREATIVES + THE MAKERS'. Outer ring contains the phrase 'BRANDS THAT FEEL LIKE HOME' repeated twice.

Aliya Mooney is a multi-disciplinary artist, designer, and photographer. When founding Hearthstone, she sought to combine her love for people with her affinity for creative challenges by opening herself up to freelance opportunities.

Throughout her career, Aliya has collaborated on in-house teams, worked directly with independent creatives, has thrived in fast-paced agency settings, and has provided teams and individuals with photography and design services for eight years. Her clients represent a wide variety of industries, including photography, mural art, coffee roasting, winter and collegiate sports, higher education, legal services, and more.

Born and raised in the great state of Idaho, Aliya grew up appreciating time spent outdoors through a multitude of hobbies, ranging from downhill skiing to sunset-soaked country drives. She is now based in the Phoenix metro area and enjoys exploring new landscapes and drawing inspiration from her travels and adventures outdoors.

Woman in a red blouse sitting at a wooden table, working on a design or mood board with various images and color swatches, in front of a large window.

ABOUT OUR

Design

We have a background in a variety of types of design (marketing, illustration, packaging, etc.), but brand design is what sets our soul on fire.

We draw inspiration from natural shapes, colors, and environments. We love incorporating clever nods to brands’ histories and stories through their visual assets. Most of all, Hearthstone prides itself on being detail-oriented and intentional with its design choices to bring our clients the best possible products we can.

Three lit candles on ornate candle holders placed on a circular brown surface.

FAQs

  • For our brand projects, we offer three tiers of packages, as well as a la cart options for deliverables. Our smallest brand package starts at $1325.

    For freelance/white label work, we can offer design support at an hourly rate, priced depending on the project.

    We provide our fill list of packages and services and discuss what deliverables best fit your needs on our consultation call. Schedule yours today to get started.

  • We are always open to discussing any design (or photo)-related needs you may have! Please submit an inquiry form or send us an email and we'll discuss if your project is something we can support you in!

  • Yes! We do offer white-label work. Submit a contact form and we'll reach out to discuss the potential collaboration.

  • Absolutely! We are here to help no matter what stage you're in with building your business. Please submit a contact form and we will schedule an initial call to discuss how we can help with this exciting process!

  • We host all meetings remotely through Google Meets and Zoom. However, if a client is in the Phoenix area (or we're ever traveling to where you are based), we would love to meet in person!

Woman sitting on a beige couch taking photographs with a DSLR camera in a room with white shiplap walls, a wooden cabinet, and decorative items.

ABOUT OUR

PHOTOGRAPHY

Line drawing of a stack of books with a camera on top, set against a peach-colored circle background.

We have over eight years of professional photography experience. We’ve shot just about all of it — seniors, weddings, sports, live events, and now brands.

Our editing style tends to be warmer, but still true-to-color. We work with naturally lit environments and studios and are pros at guiding our clients to pose in ways that look and feel natural.

We love getting to combine our passion for brand story-telling with artistic photography that feels timeless and cohesive.

FAQs

  • We offer three tiers of packages, priced by how many outfits and edited images you’re looking for. Our photo packages start at $525.

    We provide our fill list of packages and services and discuss what deliverables best fit your needs on our consultation call. Schedule yours today to get started.

  • We understand that for some business owners, specifically photographers and videographers, it’s important to maintain a specific editing style for imagery throughout websites, socials, etc.
    While our packages include a fully edited gallery, we do offer buy-out fee for the RAW images produced during a shoot. Please contact us for more information.

  • We are based in Chandler, Arizona and are willing to travel for a shoot anywhere within an hour radius at no additional cost.

    If you are interested in working together and you are outside this radius, please submit an inquiry form here.

  • We provide a list of studios we recommend for clients to use in the Phoenix area (prices vary). However, if there is a specific vision you have for your shoot (studio or outdoor), we would love to work with you to bring that to life.

    Part of the strategic planning of the shoot includes selecting an environment that fits your brand, so please communicate with us if you have a location in mind.

What’s on repeat

in the studio?

Two champagne glasses clinking together in a celebratory toast.

You’ve made it this far…

INTERESTED IN WORKING together?