HEARTHSTONE CREATIVE

Refine Your
Brand Presence

branding for small businesses
BOISE-BASED DESIGN + PHOTO

STRATEGIC BRAND IDENTITIES THAT SUPPORT LONG-TERM GROWTH

Hearthstone Creative is a premium branding studio that crafts visual identity systems rooted in strategy and authenticity.

A wooden table with a laptop displaying 'Hearthstone Creative' logo, a tablet with images, a candle holder with two red candles, a small jar with wooden sticks, a vase with green leaves and red candles, a champagne glass, and a background with a white cabinet and wall decor.

Services

Portfolio

A woman with long brown hair, wearing a maroon shirt, is sitting at a table writing or drawing with a pencil. The setting appears to be indoors with a large window showing trees outside, and a wicker hanging lampshade above.

Contact Me

  • A suite of branded design materials for a luxury visual branding agency.

    “Working with Aliya was so transformative for our business. Now that I know the pinnacle of what she can do for us, I can't half-do things myself anymore. I have to have her touch everything we put out there.”

    — Karlie, Lestina Creative

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  • A flat lay of branded materials, including letterhead, a website, and an image of business cards on the floor.

    “I couldn’t recommend Aliya enough! She listened to our vision and captured it beautifully in both our branding photos and logo. The process was seamless, professional, and so enjoyable, and the final result feels authentic, polished, and completely us."

    — Jaime, Jaime Surrett Realty

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  • A flat lay of branded graphic materials for wholistic food brand, Whole Food.

    “Aliya has a gift to take your vision and bring it to LIFE! I appreciate her attention to detail and care to make my brand exactly what I had hoped. Absolutely loved working with her: she is worth it, trust me!”

    — Sarah, Whole Foods

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  • A waiting room with empty white chairs, custom wallpaper and a sign with their new logo that reads, Kingdom Keys & Locks.

    “I had the best experience working with Aliya. We LOVED the logos she made us and felt like they were very original, high quality, and worth every penny.”

    — Adriana, Kingdom Keys & Locks

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SERVICES I OFFER

  • Brand Identity Design

    Seamless, customized brand systems that elevate your marketing and make it easy to build consistently stunning materials.

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  • Brand Photography

    Tired of using mismatched stock photos for your marketing? Brand shoots are a thoughtful addition to your visual brand identity.

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  • Design Support

    Branded client guides, pricing sheets, social media kits, and more. Explore monthly support packages or pick from popular material kits.

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A laptop displaying the Hearthstone Creative logo sits on a table next to a tablet with a mood board open, two lit candles, and a glass of sparkling cider.
Hands writing on printed visual mood boards for a brand identity project. 
my signature offer

The Alcove Brand Package

My standard brand identity package that’s fit for business owners ready to invest in a system that grows with you. This package includes a deep marketing strategy, a robust suite of brand assets, and more.

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  • “Since working with Hearthstone, my branding feels cohesive, elevated, and completely aligned with who I am.”

    Jaime, Surrett Realty Group

  • “Hearthstone delivers so much value for your business. I truly feel like every cent that my branding cost will deliver exponentially.”

    Sierra, Sierra & Austin Media

  • “There is no better than Aliya! She helped us with a full rebrand and it’s better than I could've ever imagined.”

    Karlie, Lestina Creative

  • “Aliya is amazing! She is so easy to work with and incredibly kind and flexible."

    Lauren, LaRou Photography

  • “Working with Aliya is exactly what we need as a brand. She guided the entire brand process so we could focus on running the business."

    Andrew, Cleave Coffee Co.

The Heart Behind Hearthstone

aliya mooney

As the founder + sole creative behind Hearthstone, I pride myself on being a multi-disciplinary designer + photographer with over ten years of experience working with clients.

Before establishing my own business, I built a foundational understanding of marketing best-practices with a degree in advertising, and hands-on experience as a full-time designer in agency and in-house settings.

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A black and white logo that reads "Grey Collective Scottsdale Arizona"
A black and white logo that reads "Taylor Mason Residential"
A black and white logo that reads "Bryson Lewis Home Team"
A black and white logo that reads "Cleave Coffee Collective"
A black and white logo that reads "Sierra and Austin Media"
A stylized mountain range with a crescent moon above, and the text 'Dixie Nyle Photo' below.
The logo for Golden Rod Floral with the words 'Golden Rod' in large font and 'floral' in cursive underneath.
The words 'LESTINA CREATIVE' in stylized black font on a transparent background.
Signature-style text reading 'Meghan GeRue Photo' on a black background.
Black and white text stating 'Northwest Children's Home'.
Logo for San Juan Country Club, featuring a stylized mountain and river design above the text
Logo for Skyler's Macarons with the tagline 'Bespoke French Macarons'.
Surrett Realty Group logo with text "East Valley, Arizona"
A black and white logo that reads "Whole Table"
A black and white logo that reads, Kingdom Keys & Locks
A brand designer sits at a kitchen table, writing notes on mood boards for her branding clients.
A computer shows a brand identity for a creative entrepreneur.

  • Every brand project begins with strategy, because impactful design is built from a deep understanding of your goals, purpose, and who you’re serving, not based on surface-level trends.

    To begin, you'll complete the Hearth Check, our signature in-depth questionnaire that helps you unveil your positioning, values, and target audience—clarity that applies to your whole marketing strategy, not just your visuals.

    Then we’ll get together on a live Sit-Down call, where together we’ll dig deeper into the visual and conceptual themes that came through in your initial activities, and find the common thread that brings it all together.

  • After I research your competitors, build a Strategy Deck and mood board(s) for your approval, I start designing. This process takes some time, as I explore font pairings, logo marks, and color palettes.

    When it’s ready, I present one fully developed concept, the one I believe is the best solution based on your goals and target audience. This presentation includes mockups showing your brand in the real world so you can start to visualize how it’ll actually look in-use.

    This stage in the process runs asynchronously, so you review on your own time.

    You’ll have a chance to suggest edits and make tweaks until we get it just right. The majority of past clients have been able to get their brand concept to a place they love in no more than two rounds of revisions.

  • Once you give final approval of your brand concept, I build your Debut Kit, which includes:

    • Every brand file you or your vendors will ever need (PNG, AI, SVG, EPS, PDF)

    • Brand Sheet for quick reference (one-page brand guide)

    • Full Brand Guidelines document (20+ pages of in-depth guidance on how to use your branding properly)*

    • Font Sheet with all download links + recommended licenses

    • Branding Field Guide that walks you through exactly how to use everything + bonus resources, discounts, and video tutorials

    • Branded business card print-ready files

    The Debut Kit is built to provide every possible file you may need, and answer the questions you'll have six months from now, not just today.

    *Full brand guidelines + business cards are only included in our Alcove (Standard) package, or available as add-ons to our Nook (Starter) package

The Hearthstone Method

MY PROCESS
MORE ABOUT MY PROCESS 
from the blog

On the Hearthstone Journal

EXPLORE THE BLOG
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