THOUGHTFULLY CRAFTED

BRANDING

for small businesses

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Illustration of a vintage-style sofa with two decorative pillows, detailed with ornate wood carvings on the arms and backrest.

Branding that reflects the heart of passionate small businesses.

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A photographer posing in Sedona, Arizona for her branding photos.
Karlie Colleen Photography - Lestina Creative August 2025 studio EDITED-112.jpg
A shop window displays the "Cosy Kiln" logo
A flat-lay of a business card design featuring a logo that says "Sierra and Austin Media."
A young female wedding photographer sitting on the floor against a vase posing with her camera.
A mockup of a shipping box for a wedding stationery business brand.
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A flat-lay of a variety of photography related items, including film, cameras, a scrapbook with printed wedding photography images, and a pair of fun sunglasses.
A young female photographer wearing a groovy shirt poses with her foot in the air.
A young photographer holds many cameras in her arms.
A flat lay showing a card holder and a membership card with Cosy Kiln branding.
A branded bag of coffee beans sits on a mat. Cleave Coffee Co. branded coffee beans.
A flat lay of a photographer's brand guidelines document.

Your brand should reflect the care, intention, and professionalism you bring to your work. But finding time to build consistent visuals or knowing where to begin can feel overwhelming.

We craft brand identities and photo galleries that reflect who you are and honor the unique story of your business. Our process is thoughtful, strategic, and personal, helping you attract the right clients and present your business with confidence.

Elevate your business with strategy-based brand design + photography

Two photographs, one of a person holding a camera and the other of someone designing a collage with travel and nature-themed images and stickers.

  • “Hearthstone delivers so much value for your business. I truly feel like every cent that my branding cost will deliver exponentially.”

    SIERRA C.
    Sierra & Austin Media

  • “Since working with Hearthstone, my branding feels cohesive, elevated, and completely aligned with who I am. That level of understanding and intentionality is rare, and it made the whole experience so meaningful.”

    JAIME S.
    Surrett Realty Group

  • “Working with Aliya at Hearthstone was a dream come true from start to finish.”

    DIXIE T.
    Dixie Nyle Photo

  • “There is no better than Aliya! She helped us with a full rebrand and it’s better than I could've ever imagined.”

    KARLIE L.
    Lestina Creative

  • “aliya was incredibly professional and so patient with us. the things she created fit both of our personalities so well.”

    EMILY B.
    Cleave Coffee Co.

  • "I love love love my new brand photos! When I first got them back, I cried looking through them."

    LAUREN A.
    Lauren Allison Photography

  • "Everything about my brand photos felt like me. The colors, the grunge disco vibes, The small details! I just LOVE THEM!"

    LAUREN J.
    LaRou Photography

Thoughtful brands crafted for small business owners

EXPLORE DESIGN PROJECTS
EXPLORE PHOTO GALLERIES
Circular logo with a central ornate emblem featuring the letters 'H' and 'D' in a decorative font. The outer rings contain the phrases 'Brands that feel like home' and 'For the creatives + the makers + for the creators + the makers.' The design uses beige and brown tones.

the heart behind

HEARTHSTONE

Aliya Mooney is a multi-disciplinary artist, designer, photographer, and currently the sole creative behind Hearthstone. When founding the studio, she sought to combine her love for people with her affinity for creative problem-solving by partnering with small business owners to build their dream branding.

Throughout her career, Aliya has collaborated on in-house teams, worked directly with independent creatives, has thrived in fast-paced agency settings, and provided teams and individuals with photography and design services for over nine years. Her clients represent a wide variety of industries, including real estate, luxury interior design photography, higher education, legal services, and more.

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