BRAND IDENTITY DESIGNCrafted visual identity systems.
Genuine to you.
Small business owners are endlessly passionate, driven, and visionary, but often are too overwhelmed running their businesses to focus on their branding.
Endless tweaking of their DIY logo keeps them up late at night, and yet it still never looks quite right. If only they could execute their vision — or find someone who can do it for them.
Built to honor your vision and story
BRAND DESIGN PACKAGES STARTING AT $2,250
THE NOOK
(STARTER)
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This package is ideal for small businesses or solopreneurs that are looking for a basic polished brand identity system that sets a solid foundation for future growth and is easy to apply to their materials.
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30-minute strategy call
Light brand strategy
Logo suite (2 logos)
Color and typeface palette
Quick Brand Guide
And more
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4-5 weeks, depending on availability.
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$2,250
THE ALCOVE
(STANDARD)
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This package is ideal for businesses who are ready to feel equipped with a full suite of materials that will be adaptable to multiple types of collateral. It’s especially helpful for businesses with lots of marketing and physical applications.
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45-minute strategy call
Standard brand strategy
Logo suite (4 logos)
1 custom brand pattern/texture
3-4 icons/supporting graphics
Color and typeface palette
Extensive brand guidelines document (20+ pages)
Quick Brand Guide
1 business card design
50 printed business cards
And more
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5-6 weeks, depending on availability.
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$3,050
Branding that’s better than your vision board
Brands are inherently personal for small business owners. Though you’re hiring a professional, you should feel like you have a say in how your brand is designed.
My design process is built to incorporate and honor your input from the beginning through the end, while also guiding you with my knowledge of best design + strategy practices.
PACKAGE COMPARISON
More Questions?
Businesses with well-defined brand strategies can increase revenue by 10-20%.
Did you know?
more information As a marketing professional, I know from experience that brands built on research and a deep understanding of target audiences perform better than brands based on trends + personal preferences. Because of this, my process begins with strategy as the foundation.
After onboarding, clients complete a Brand Foundations Questionnaire, an in-depth workbook that walks you through key questions for building a strategy on where you’re at, or where you want to be.
What Does ‘Brand Strategy’ Actually Mean?
I also audit your existing branding, and analyze your key competitors to build an understanding of where you sit in your market, and how we can make you stand out.
Together, we’ll discuss audience personas based on your ideal clients to better understand how your product or service addresses their fears and dreams.
These factors all come into play when when I begin drafting your concepts, so that every design choice is rooted in research and reason.
Karlie, a client, said the strategy process was “one of the most valuable pieces to working on our brand identity.”
EXPLORE ADD-ON SERVICES
Custom branded materials fit for your needs: client-facing guides, pricing sheets, social media kits, packaging, and more.
Design Support
Tired of using mismatched stock photos for your marketing? Brand shoots are a thoughtful addition to your visual brand identity.
Brand Photography
View PAST workExplore Highlighted Projects
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![A young entrepreneur couple taking a selfie on a rocky beach.]()
“Working with Hearthstone Creative is exactly what we needed as a brand. Our branding is a draw to our business, and Aliya guided the entire design process so that we could focus on running it."
— Andrew, Cleave Coffee Co.
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![A real estate professional posed for a headshot photo shoot against a gray wall.]()
“From start to finish, Aliya was professional, responsive, and incredibly helpful. She truly listened and captured my vision in a way that felt authentic and elevated. She’s not only gifted at what she does, but she also makes the process enjoyable."
— Jaime, Surrett Realty Group
are you ready?