BRAND IDENTITY DESIGNCrafted visual identity systems.
Genuine to you.
Small business owners are endlessly passionate, driven, and visionary, but often are too overwhelmed running their businesses to focus on their branding. Endless tweaking of their DIY logo keeps them up late at night, and yet it still never looks quite right. If only they could execute their vision — or find someone who can do it for them.
Built to honor your vision and story.
BRAND DESIGN PACKAGES STARTING AT $2,250
THE NOOK
(STARTER)
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This package is ideal for small businesses or solopreneurs that are looking for a basic polished brand identity system that sets a solid foundation for future growth and is easy to apply to their materials.
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30-minute strategy call
Light brand strategy
Logo suite (2 logos)
Color and typeface palette
Quick Brand Guide
And more
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4-5 weeks, depending on availability.
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$2,250
THE ALCOVE
(STANDARD)
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This package is ideal for businesses who are ready to feel equipped with a full suite of materials that will be adaptable to multiple types of collateral. It’s especially helpful for businesses with lots of marketing and physical applications.
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45-minute strategy call
Standard brand strategy
Logo suite (4 logos)
1 custom brand pattern/texture
3-4 icons/supporting graphics
Color and typeface palette
Extensive brand guidelines document (20+ pages)
Quick Brand Guide
1 business card design
50 printed business cards
And more
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5-6 weeks, depending on availability.
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$3,050
Branding better than your vision board
Brands are inherently personal for small business owners. Though you’re hiring a professional, you should feel like you have a say in how your brand is designed. My design process is built to incorporate and honor your input from the beginning through the end, while also guiding you with my knowledge of best design + strategy practices.
more information As a marketing professional, I know from experience that brands built on research and a deep understanding of target audiences perform better than brands based on trends + personal preferences. Because of this, my process begins with strategy as the foundation, so every design choice is rooted in a reason.
After onboarding, clients complete a Brand Foundations Questionnaire, an in-depth workbook that walks you through key questions for building a strategy on where you’re at, or where you want to be.
What Does ‘Strategic’ Actually Mean?
I also audit your existing branding, and a few of your competitors to build an understanding of where you sit in your market, and how we can make you stand out.
We build out audience personas based on your ideal clients to better understand how your product or service addresses their fears and dreams. I consider what design factors help drive their decisions when I begin drafting your concepts.
Many past clients have said the strategy process is helpful to deepening their own understanding of their business.
View our workOur WORK is fueled by PASSION
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are you ready?