BRAND IDENTITY DESIGNCrafted visual identity systems.
Refined Presence.
Built to honor your vision and story
Small business owners are endlessly passionate, driven, and visionary, but often are too overwhelmed running their businesses to focus on their branding.
Never-ending tweaking of their DIY logo keeps them up late at night, and yet it still never looks quite right. If only they could execute their vision—or find someone who can do it for them.
BRAND DESIGN PACKAGES
THE NOOK
$2,600
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Signature Hearth Check questionnaire
30-min live strategy call
Marketing positioning + target audience analysis
Consolidated mood board (1 direction)
Logo suite (2 logos)
Color palette + type pairing
1 revision round
Brand Sheet (one page guidelines)
Launch Guide
All print + digital files of logos
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Feeling like your visuals don’t represent the quality of your work
Being held back or embarrassed by scattered, DIY branding
Having a vision for your brand but not knowing how to make it happen
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Early-stage or evolving businesses
Founders moving away from DIY branding
Business owners who want a polished, cohesive identity that can be built upon as they grow
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4-5 weeks, depending on availability.
THE ALCOVE
$3,400
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Signature Hearth Check questionnaire
60-min live strategy call
Marketing positioning, target audience, brand personality analysis
Hearth Check Summary, Brand Positioning + Audience Profiles strategy documents
Two distinct mood board directions
Logo suite (4 logos)
Color palette + type pairing
Supporting brand assets (patterns, textures, and/or illustrations)
Business card design + 50 printed cards
2 revision rounds
Brand Sheet (one page guidelines) + full brand guidelines (20+ pages)
All print + digital files of logos/supporting assets
Launch Guide
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Brands with a range of marketing materials or multiple audience segments to consider
Brands with more than 1 person handling marketing efforts (employees, assistants, external vendors)
Busy founders who want to hand off the brand strategy thinking to a professional they can trust
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Branding that looks different depending on who made it or where it lives
Having a team, vendors, or contractors, and nothing they create feels coordinated
Having a clear vision for your business but no bandwidth to translate it into a brand
Finding a creative you can trust to deliver on time and to a high standard
Having no basis for marketing decisions (positioning, audiences, tone of voice)
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6-7 weeks, depending on availability.
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![A young entrepreneur couple taking a selfie on a rocky beach.]()
“Working with Hearthstone Creative is exactly what we needed as a brand. Our branding is a draw to our business, and Aliya guided the entire design process so that we could focus on running the business."
— Andrew, Cleave Coffee Co.
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![A photographer and videographer stand in a golden field holding their cameras.]()
“It was so valuable to have someone with expertise hold our hands through the process, give us cohesive brand elements and instruct us on how to use them! We feel so we'll equipped to implement our branding thanks to Aliya.”
— Sierra, Sierra & Austin Media
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![A real estate professional posed for a headshot photo shoot against a gray wall.]()
“From start to finish, Aliya was professional, responsive, and incredibly helpful. She truly listened and captured my vision in a way that felt authentic and elevated. She’s not only gifted at what she does, but she also makes the process enjoyable."
— Jaime, Surrett Realty Group
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![A young photographer poses in a black dress on a white couch, holding her camera in her lap.]()
“After working with Hearthstone, I have a lot more confidence in representing my brand and having a discinct logo and style for clients to see. I believe that my brand will allow clients to see a new and higher level of professionalism."
— Meghan, Meghan GeRue Photo
Branding that’s better than your vision board
Brands are inherently personal for small business owners. Though you’re hiring a professional, you should feel like your ideas are being heard.
My design process is built to incorporate and honor your input from the beginning through the end, while also guiding you with my knowledge of best design + strategy practices.
PACKAGE COMPARISON
More Questions?
Businesses with well-defined brand strategies can increase revenue by 10-20%.
Did you know?
more information What Does ‘Brand Strategy’ Actually Mean?
As a marketing professional, I know from experience that brands built on research and a deep understanding of target audiences perform better than brands based on trends + personal preferences. Because of this, my process begins with strategy as the foundation.
After onboarding, clients complete our signature Hearth Check, an in-depth questionnaire that walks you through key questions for building a strategy based on where you want your business to be as it grows.
I also audit your existing branding, and analyze your key competitors to build an understanding of where you sit in your market, what your key differences are, and how we can use them to help you stand out.
Together, we’ll discuss audience personas based on your ideal clients to better understand how your product or service addresses their fears and dreams.
These factors all come into play when when I begin drafting your concepts, so that every design choice is rooted in research and reason.
“The strategy process was one of the most valuable pieces to working on our brand identity.”
— Karlie, Brand Client
View PAST workExplore Highlighted Projects
EXPLORE ADD-ON SERVICES
Custom branded materials fit for your needs: client-facing guides, pricing sheets, social media kits, packaging, and more.
Design Support
Tired of using mismatched stock photos for your marketing? Brand shoots are a thoughtful addition to your visual brand identity.
Brand Photography
are you ready?