Brand packages are paid in two installments: 50% reserves your spot on my calendar, and the remaining balance is due after the concept is approved. Payment plans are available if spreading it out works better for you.

Truth be told, a lot of my clients come to me with a logo they’ve been tweaking for years. Sometimes there’s something worth keeping, like a symbol, a color, or a name your customers already recognize. Part of the Hearth Check and our Sit-Down call is figuring out what’s working and what’s holding you back. If something has earned its place, we build around it. If it hasn’t, I’ll be honest with you and explain why.

Every decision in your brand traces back to the strategy we build together: who you serve, what they care about, and what sets you apart in your market.

By the time I start designing, you’ve already approved the mood board direction, and my job is to find the one solution that ties all of that together. You’ll see it fully developed with real-world mockups, and your revision rounds are there to refine it until it feels completely like you.

Yes. Once your final payment is in, your logos and brand assets are yours.

Your Debut Kit includes every file you or your vendors will ever need, organized and labeled, plus tutorials so you can use everything with confidence.

The one exception is fonts. If you have approved paid fonts, those are licensed from a type foundry and are a separate charge. I’ll give you every download link and the list of the exact licenses you need. Read more about font licensing here.