Homestead + nutrition education

Whole Table

BRAND STRATEGY • LOGO SUITE • COLOR & TYPE PALETTE • PATTERNS • BRANDED PRINT MATERIALS

Whole Table is an education-forward platform rooted in family-oriented, whole foods-based content. Sarah, its founder, uses her background as a pediatric nurse to educate mothers on how to build better habits in the kitchen to support their families’ physical and mental health.

A scene in a farmhouse style kitchen with a utensil holder featuring the Whole Table logo mark.

Project Highlights

The logo mark for Whole Table, a stylized pickle slice, with notes about the reasoning behind the logo.
A designed cookbook spread with rustic, wholistic style branding.
The brand color palette for Whole Table, comprised of a signature dusty blue called "Navy" and supported by a neutral palette of tans and browns.
A photo of someone mixing a batter in a bowl, with the primary Whole Table logo in white over top.
A card showing the typeface family for Whole Table. It says "Feeding our families isn't about doing more. It's about coming back to what matters most" on top of a photo in a farm-style kitchen.
Two branded one pagers on a cream background.
A flat lay of branded graphic materials for wholistic food brand, Whole Table.

Brand photography courtesy of Lestina Creative

“Aliya has a gift to take your vision and bring it to LIFE! Absolutely loved working with her. I appreciate her attention to detail and care to make my brand exactly what I had hoped. Can't recommend her enough!”

Sarah, founder 
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