SHORELINE PAPERIE BRAND identity
full visual brand identity for a WEDDING STATIONERY company
Shoreline Paperie is a bespoke stationery business based in Portland, Maine. Their new visual brand identity was built to communicate the elegance and luxury of their stationery suites crafted for brides based on the East Coast.*
*This brand is fictitious.
THE
PROCESS
CREATIVe BRIEF + Moodboard
Using ChatGPT, I built a project brief providing me crucial, grounding information about Shoreline Paperie, its goals, target audience, and its fictitious founder, Margot Ellis. I used this information to source inspiration for a moodboard to guide my design decisions later in the process.
Some key information from the AI-generated brief:
Margot grew up in Maine, learning to love design from watching + learning her grandmother’s calligraphy.
She herself went through the process of searching for wedding stationery and decided to create her own, which kickstarted her brand.
She wanted Shoreline Paperie to become known as a trusted, luxury service provider to brides on the East Coast + beyond, which is why she decided to invest in a brand designer.
Sketches and
Digital Exploration
logo suite
supporting brand assets
