roam+reverie BRAND identity
full visual brand identity for a elopement wedding photographer
Roam+Reverie is an adventure elopement photography business based in Sedona, Arizona. They sought a brand that stood out against the common “elegant, natural, whimsical” style that is commonly found in the wedding photography industry.*
*This brand is fictitious.
THE
PROCESS
CREATIVe BRIEF + Moodboard
Using ChatGPT, I built a project brief providing me crucial, grounding information about Roam+Reverie, its goals, target audience, and its fictitious founder, Sienna Harper. I used this information to source inspiration for a moodboard to guide my design decisions later in the process.
Some key information from the AI-generated brief:
Sienna grew up in Sedona, raised by parents who were both artists. Her work takes much inspiration from their traditional approach to art mixed with the natural environment she spent much time exploring.
Her ideal clients are couples who want an adventure for their wedding day, stress-free planning and execution of the day, and photos that are not just editorial, but works of art in themselves.
Roam+Reverie prides itself in being eco-friendly with its practices.
Digital Exploration
logo suite
supporting brand assets
