LEGAL SERVICES
OUTSIDE GENERAL COUNSEL
We worked with Outside General Counsel to refresh their visual brand identity. The project included designing a new suite of logos and graphic assets, creating a consistent color and type palette, and applying it to a variety of materials (white papers, social media templates, and internal marketing assets).
ROLE
Lead Brand Designer
Lead Production Designer
Creative Consultant
Client Communications
Developed while working at Baretz+Brunelle as Associate Designer, with creative oversight from the firm’s senior team.
OLD LOGO
NEW LOGO
Meet the OGCs Campaign Templates
Using the new brand identity we developed for OGC, I developed a suite of templates for web and social use that highlighted specific lawyers. This template set has been in on-going use for over 15 months.
Outside general counsel’s feedback
“We were very impressed with the thoughtful approach that Aliya took with the logo design.”
