DESIGN

SERVICES

OUR PACKAGES

Brand DESIGN Packages

Starting at $1325

White over-ear headphones, four markers in shades of pink, orange, brown, and burgundy, a closed maroon notebook, a pale green notebook, and two business cards reading 'HEARTISTONE CREATIVE' on a wooden desk.

THE NOOK
(MINI)

  • ON-BOARDING

      –  Initial consultation call

      –  Custom project proposal

      –  Custom “Welcome Kit”

      –  Brand Foundations Questionnaire

    STRATEGY

      –  30-minute strategy consultation call

      –  Competitive market analysis

      –  (1) Custom moodboard direction

      –  (1) Round of revisions to moodboard concept

    VISUAL BRAND IDENTITY

      –  (1) Primary logo

      –  (1) Brand mark/favicon

      –  Curated typeface palette

      –  Curated color palette

      –  (1) Round of revisions

      –  1-page "Quick Brand Guide"

    OFF-BOARDING

      –  Custom “Goodbye Guide” with resources, tips, and more

  • 2-3 weeks, depending on availability.

  • The Nook Package provides the essentials a business needs for a professional look, while also ensuring a solid foundation from which to grow and evolve over time as the brand expands. This mini-branding package is ideal for small businesses or startups that are looking to invest in a basic yet polished visual brand identity without breaking the bank. 

Person lighting a tall red candle with a matchstick in a cozy room.

THE alcove
(standard)

  • ON-BOARDING

      –  Initial consultation call

      –  Custom project proposal

      –  Custom “Welcome Kit”

      –  Brand Foundations Questionnaire

    STRATEGY

      –  60-minute brand strategy
    consultation call

      –  Competitive market analysis

      –  Brand adjective discovery

      –  (2) Custom moodboard directions

      –  (1) Round of revisions to moodboard concepts

    VISUAL BRAND IDENTITY

      –  (1) Primary logo

      –  (2) Secondary logos

      –  (1) Brand mark/favicon

      –  (1) Brand pattern

      –  (3-4) Supporting branded visual assets (e.g. icons or other graphics)

      –  Curated typeface palette

      –  Curated color palette

      –  (2) Rounds of revisions

      –  20+ page brand guidelines document

      –  1-page "Quick Brand Guide"

    BRANDED ASSETS

      –  (1) Business card design

    OFF-BOARDING

      –  Custom “Goodbye Guide”
    with resources, tips, and more

  • 4-6 weeks, depending on availability.

  • The Alcove Package includes a robust suite of brand identity assets and a well-developed strategy to help small-business owners feel confident in the way they present their brand to the market. This package is ideal for those who are ready to feel equipped with a full suite of materials, allowing them to level up their brand and stand out against competitors with a unique flair.

Two hands holding champagne glasses filled with bubbly champagne for a toast.

THE solarium
(deluxe)

  • ON-BOARDING

      –  Initial consultation call

      –  Custom project proposal

      –  Custom “Welcome Kit”

      –  Brand Foundations Questionnaire

    STRATEGY

      –  90-minute brand strategy
    consultation call

      –  Competitive market analysis

      –  Brand adjective discovery

      –  Tone of voice discovery

      –  Brand persona evaluation

      –  (2) Custom moodboard directions

      –  (1) Round of revisions to moodboard concepts

    VISUAL BRAND IDENTITY

      –  (1) Primary logo

      –  (2) Secondary logos

      –  (1) Tertiary logo

      –  (1) Brand mark/favicon

      –  (1) Brand pattern

      –  (5-8) Supporting branded visual assets (e.g. icons/other graphics)

      –  Curated typeface palette

      –  Curated color palette

      –  Photo style/direction

      –  (2) rounds of revisions

      –  1-page "Quick Brand Guide"

      –  20+ page brand guidelines document 

    BRANDED ASSETS

      –  (1) 1-2 page branded document (e.g. flyer, guide, brochure, etc.) 

      –  (5) Editable social media templates with lifetime access

      –  (1) Business card design

      –  (1) Email signature design

    OFF-BOARDING

      –  Custom “Goodbye Guide”
    with resources, tips, and more

      –  Additional 45-minute consultation (good for up to 6 months post-project)

  • 7-10 weeks, depending on availability and extra deliverables.

  • The Solarium is our deluxe branding package that features an extensive brand identity system and a variety of additional branded assets, tailored to the business’ needs. This package is ideal for the business owner that wants to be equipped with a suite of assets, templates, and custom branded materials in addition to their new brand system.

A smiling woman with long blonde hair holding a professional camera with a large lens in a natural outdoor setting.

DIXIE NYLE PHOTO

“I feel like Hearthstone had the perfect approach to my brand identity. Aliya took the time to get to know me and my brand, so the final products felt like me.”

Comparison chart of different branding packages including deliverables, visual brand identity, branded assets, and off-boarding options across three tiers: Nook Mini, Alcove Standard, and Solarium Deluxe.

PACKAGE COMPARISON

OTHER DESIGN SERVICES WE OFFER

  • Brochures, reports, social media content

  • Custom packaging solutions

  • Custom designs for merchandise

  • Print or Digital

  • Invitations, announcements, cards, etc.

the brand

project process

  • A woman with shoulder-length brown hair and a brown sweater sitting at a wooden desk, smiling and gesturing with her hands while engaging in a video call on her laptop, with books, a notebook, and candles on the desk.

    I. FREE CHAT

    Interested in collaborating with us? Schedule your free 15-minute consultation to discuss your project details and business’ needs. From there, we will determine together if we’d be a good fit for each other and chat about next steps.

  • Person typing on a laptop at a wooden table, browsing Pinterest with a collection of blurred images displayed on the screen.

    II. Client activities

    You’re booked! Once the contract and initial deposit are received, we will send you a custom welcome kit with all the details for your project and your onboarding activities.

  • A person using a white stylus to select images and color swatches on a digital mood board on an iPad, placed on a wooden desk.

    III. strategy

    We’ll chat about your brand strategy, using what you've shared and our research to guide us. We’ll ask thoughtful questions about you, your brand, audience, and competitors to shape a brand identity that’s both effective and visually impactful.

  • A woman sitting at a wooden table, holding a colorful ceramic mug, smiling, with a laptop, books, notebooks, and a candle on the table near a window.

    IV. Strategy Presentation

    We’ll send a pre-recorded presentation going over strategy, an analysis of your competitors, and mood board concepts for your review.

  • Person sitting on a patterned rug using a laptop with design and text editing software open.

    V. concepting

    The real fun begins. We begin crafting an elevated visual brand identity for your business based on our strategy discussions & research.

  • Overhead view of a wooden table with a laptop, a glass of beer, a potted plant, and a brass candle holder with two red candles.

    VI. revisions

    We will send your brand identity to you for review. If you have edits, we will make adjustments to get it exactly where it needs to be.

  • Collage of interior design materials including fabric swatches, printed brochure, and design illustrations in warm tones.

    VII. final files

    Your brand is finished! We’ll send you all the final assets, a style guide, and directions for using your files in a neatly packaged folder.

GET STARTED NOW

BROWSE our work