DESIGN
SERVICES
OUR PACKAGES
THE NOOK
(MINI)
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ON-BOARDING
– Initial consultation call
– Custom project proposal
– Custom “Welcome Kit”
– Brand discovery questionnaire
STRATEGY
– 30-minute strategy consultation call
– Competitive market analysis
– (1) Custom moodboard direction
– (1) Round of revisions to moodboard concept
VISUAL BRAND IDENTITY
– (1) Primary logo
– (1) Brand mark/favicon
– Curated typeface palette
– Curated color palette
– (1) Round of revisions
– 1-page "Quick Brand Guide"
OFF-BOARDING
– Custom “Goodbye Guide” with resources, tips, and more
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1-2 weeks, depending on availability.
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The Nook Package provides the essentials a business needs for a professional look, while also ensuring a solid foundation from which to grow and evolve over time as the brand expands. This mini-branding package is ideal for small businesses or startups that are looking to invest in a basic yet polished visual brand identity without breaking the bank.
THE alcove
(standard)
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ON-BOARDING
– Initial consultation call
– Custom project proposal
– Custom “Welcome Kit”
– Brand discovery questionnaire
STRATEGY
– 60-minute brand strategy
consultation call– Competitive market analysis
– Brand adjective discovery
– (2) Custom moodboard directions
– (1) Round of revisions to moodboard concepts
VISUAL BRAND IDENTITY
– (1) Primary logo
– (2) Secondary logos
– (1) Brand mark/favicon
– (1) Brand pattern
– (3-4) Supporting branded visual assets (e.g. icons or other graphics)
– Curated typeface palette
– Curated color palette
– (2) Rounds of revisions
– 20+ page brand guidelines document
– 1-page "Quick Brand Guide"
BRANDED ASSETS
– (1) Business card design
OFF-BOARDING
– Custom “Goodbye Guide”
with resources, tips, and more -
4-6 weeks, depending on availability.
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The Alcove Package includes a robust suite of brand identity assets and a well-developed strategy to help small-business owners feel confident in the way they present their brand to the market. This package is ideal for those who are ready to feel equipped with a full suite of materials, allowing them to level up their brand and stand out against competitors with a unique flair.
THE solarium
(deluxe)
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ON-BOARDING
– Initial consultation call
– Custom project proposal
– Custom “Welcome Kit”
– Brand discovery questionnaire
STRATEGY
– 90-minute brand strategy
consultation call– Competitive market analysis
– Brand adjective discovery
– Tone of voice discovery
– Brand persona evaluation
– (2) Custom moodboard directions
– (1) Round of revisions to moodboard concepts
VISUAL BRAND IDENTITY
– (1) Primary logo
– (2) Secondary logos
– (1) Tertiary logo
– (1) Brand mark/favicon
– (1) Brand pattern
– (5-8) Supporting branded visual assets (e.g. icons/other graphics)
– Curated typeface palette
– Curated color palette
– Photo style/direction
– (2) rounds of revisions
– 1-page "Quick Brand Guide"
– 20+ page brand guidelines document
BRANDED ASSETS
– (1) 1-2 page branded document (e.g. flyer, guide, brochure, etc.)
– (5) Editable social media templates with lifetime access
– (1) Business card design
– (1) Email signature design
OFF-BOARDING
– Custom “Goodbye Guide”
with resources, tips, and more– Additional 45-minute consultation (good for up to 6 months post-project)
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7-10 weeks, depending on availability and extra deliverables.
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The Solarium is our deluxe branding package that features an extensive brand identity system and a variety of additional branded assets, tailored to the business’ needs. This package is ideal for the business owner that wants to be equipped with a suite of assets, templates, and custom branded materials in addition to their new brand system.
DIXIE NYLE PHOTO
“I feel like Hearthstone had the perfect approach to my brand identity. Aliya took the time to get to know me and my brand, so the final products felt like me.”
PACKAGE COMPARISON
OTHER DESIGN SERVICES WE OFFER
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Brochures, reports, social media content
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Custom packaging solutions
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Custom designs for merchandise
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Print or Digital
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Invitations, announcements, cards, etc.
the brand
project process
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I. INVESTMENT GUIDE
Download our investment guide to browse our design package offerings. The guide includes a link to schedule a free 15 minute consultation call if you'd like to move forward.
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II. FREE CHAT
Interested in collaborating with us? Schedule your free 15-minute consultation to discuss your project details and business’ needs. From there, we will determine together if we’d be a good fit for each other and chat about next steps.
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III. welcome kit
You’re booked! Once the contract and initial deposit are received, we will send you a custom welcome kit with all the details for your project and your onboarding activities.
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IV. strategy
We’ll hop on a call to discuss brand strategy, using your onboarding materials and our research as a starting point. Here, we’ll ask lots of in-depth questions about you, your brand, target audience, competitors, etc. to start to build an approach to your brand identity that will bring lasting results AND look visually striking.
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V. moodboards
We will provide you moodboard concepts to review. You choose which art direction best fits your vision for your brand, and we’ll get creating.
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VI. concepting
The real fun begins. We begin crafting an elevated visual brand identity for your business based on our strategy discussions & research.
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VII. revisions
We will send your brand identity to you for review. If you have edits (though we hope you don’t because we nailed it!), we will make adjustments to get it exactly where it needs to be.
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VII. final files
Your brand is finished! We’ll send you all the final assets, a style guide, and directions for using your files in a neatly packaged folder.
