STATIONERY + PAPER GOODS

SHORELINE PAPERIE

ROLE

Creative Direction
Identity System
Brand Naming
Messaging
Graphic Design

Shoreline Paperie is a bespoke stationery business based in Portland, Maine. Their new visual brand identity was built to communicate the elegance and luxury of their stationery suites crafted for brides based on the East Coast.*

*This brand is fictitious.

Approach

PHASE 01: Brief

Build a project brief using ChatGPT to provide grounding information about Shoreline Paperie, its goals, target audience, and its fictitious founder, Margot Ellis.

PHASE 02: RESEARCH

Research existing wedding calligraphy brands, specifically in the higher end of the market. What do their brands look like? What fonts, colors, and overall vibes do they give off? Take notes upon notes.

PHASE 03: MOODBOARDS

Using textures, colors, fonts, imagery, and other sources of inspiration, hone in on two unique visual concepts. Survey social following on which direction feels strongest.

PHASE 04: ITERATE

Dump everything into an Illustrator document. Fonts, colors, imagery. How does it all piece together? Spend a large chunk of time testing new arrangements, combinations, and layouts until the strongest concepts emerge.

PHASE 05: CREATE VISUAL SUITE

Build out supporting assets for a suite that is adaptive, extensive, and versatile.

PHASE 06: APPLICATIONS

Using the visual suite, apply new branding to industry-appropriate deliverables: a wax stamp, monogramed wax sticks, custom boxes for invitation delivery, and custom thank you note stationery.

PRIMARY LOGO

Shoreline Paperie’s logo was deeply inspired by the classic artform of calligraphy, something that was of profound influence to Margot, its founder.

The elegant tails of the S+P subtly reflect the natural curves found in Atlantic tides. When combined with hand-drawn elements, the visual brand identity comes together to feel personal, luxurious, and ever-so desirable to the East Coast bride.