Pottery Club
the cosy kiln
ROLE
Creative Direction
Identity System
Brand Naming
Messaging
Graphic Design
What started as a weekly craft night a cottage kitchen in the Cotswolds, quickly turned into a full ceramic studio with events, classes, and deep connection. The Cosy Kiln’s humble beginnings fostered a welcoming and genuine environment for potters new and experienced to come and create.
*This brand is fictitious.
Approach
PHASE 01: Brief
Build a project brief using ChatGPT to provide grounding information about The Cosy Kiln, its goals, target audience, and its fictitious founder, Alice Whitmore.
PHASE 02: RESEARCH
Research existing pottery studios, specifically in the UK. What do their brands look like? What fonts, colors, and overall vibes do they give off? Take notes upon notes.
PHASE 03: MOODBOARDS
Using textures, colors, fonts, imagery, and other sources of inspiration, hone in a unique visual concepts.
PHASE 04: ITERATE
Dump everything into an Illustrator document. Fonts, colors, imagery. How does it all piece together? Spend a large chunk of time testing new arrangements, combinations, and layouts until the strongest concepts emerge.
PHASE 05: CREATE VISUAL SUITE
Build out supporting assets for a suite that is adaptive, extensive, and versatile.
PHASE 06: APPLICATIONS
Using the visual suite, apply new branding to industry-appropriate deliverables: a membership card, shop signage, guest aprons, and wall decals.
PRIMARY LOGO
We incorporated the founder’s cottage into primary pieces of the Cosy Kiln’s brand identity as an homage to their humble roots as a studio.
This logo is intended to communicate comfort, familiarity and a sense of community.
Alternate Logos + SUPPORTING ASSETS
Hand-drawn and inspired by the Cotswolds villages in the United Kingdom, these alternate logos and icons help bring the Cosy Kiln brand to life.
