ELOPEMENT PHOTOGRAPHY
Roam+Reverie
ROLE
Creative Direction
Identity System
Brand Naming
Messaging
Graphic Design
Roam+Reverie is an adventure elopement photography business based in Sedona, Arizona. They sought a brand that stood out against the common “elegant, natural, whimsical” style that is commonly found in the wedding photography industry.*
*This brand is fictitious.
Approach
PHASE 01: Brief
Build a project brief using ChatGPT to provide grounding information about Roam+Reverie, its goals, target audience, and its fictitious founder, Sienna Harper.
PHASE 02: RESEARCH
Research existing wedding elopement photographers, specifically in Sedona and the greater Arizona area. What do their brands look like? What fonts, colors, and overall vibes do they give off? Take notes upon notes.
PHASE 03: MOODBOARDS
Using textures, colors, fonts, imagery, and other sources of inspiration, hone in on two unique visual concepts. Survey social following on which direction feels strongest.
PHASE 04: ITERATE
Dump everything into an Illustrator document. Fonts, colors, imagery. How does it all piece together? Spend a large chunk of time testing new arrangements, combinations, and layouts until the strongest concepts emerge.
PHASE 05: CREATE VISUAL SUITE
Build out supporting assets for a suite that is adaptive, extensive, and versatile.
PHASE 06: APPLICATIONS
Using the visual suite, apply new branding to industry-appropriate deliverables: business cards, custom USB sticks, client gifts, elopement welcome kit, etc.
PRIMARY LOGO
Choosing to lean into the spirit of adventure that is common in so many couples who choose to elope, we wanted R+R to feel earthy but nostalgic. Think Elegant Route 66.
The friendly, western-inspired typeface is the star of the show, with its frilly swashes. Combined with a hand-drawn, warm and friendly brand assets, the R+R logo is the perfect balance of whimsy and charm.
SUPPORTING ASSETS
Hand-drawn and inspired by Arizona and the classic imagery evoked from the vibes of Route 66, these supporting marks help bring the Roam+Reverie brand to life.
