Photo strip of imagery representing photography, brand design, etc.

Thoughtfully crafted

branding

for creative business owners

Illustration of a vintage-style sofa with two decorative pillows, detailed with ornate wood carvings on the arms and backrest.

BRAND DESIGN + PHOTOGRAPHY that reflect the heart of passionate creatives + makers.

A flat-lay mockup of an elopement photographer's business card design.
A photographer posing in Sedona, Arizona for her branding photos.
A shop window displays the "Cosy Kiln" logo
A young female wedding photographer sitting on the floor against a vase posing with her camera.
Three phones displaying different applications of Lestina Creative branding.
A flat-lay of a variety of photography related items, including film, cameras, a scrapbook with printed wedding photography images, and a pair of fun sunglasses.
A young female photographer wearing a groovy shirt poses with her foot in the air.
A mockup of a shipping box for a wedding stationery business brand.
A woman walks in a modern home, quickly so it looks blurred.
A pair of keychains for a wedding elopement photography brand. The keychains say "Next Stop: Forever. Sedona, Arizona. Roam+Reverie." The other says "Home is wherever you are. Roam+Reverie."
An elopement photographer poses with her camera in Sedona, Arizona for her brand photos.
A flat lay showing a card holder and a membership card with Cosy Kiln branding.
Two hands grabbing a camera and a phone, which lay resting on an open laptop.
A branded bag of coffee beans sits on a mat. Cleave Coffee Co. branded coffee beans.
A young photographer holds many cameras in her arms.

Elevate Your Brand with Strategy-Based, Story-oriented Design + Photography

Two photographs, one of a person holding a camera and the other of someone designing a collage with travel and nature-themed images and stickers.

You’ve poured your heart and soul into your business, but the DIY logo and generic stock imagery you started with just aren’t cutting it anymore—they’re inconsistent and don’t reflect the true essence of who you are, let alone stand out against others in your industry. You feel embarrassed to hand out business cards because you know it doesn’t reflect well on your professionalism and the quality of your services and products.

Sound a little too familiar?

Here’s how we help you achieve the transformation you need to feel confident in your brand.

HOW WE HELP

  • “There is no better than Aliya! She helped us with a full rebrand from colors to fonts to our logo and it’s better than I could ever imagine.”

    KARLIE L.
    Lestina Creative

  • “Working with Aliya at Hearthstone was a dream come true from start to finish.”

    DIXIE T.
    Dixie Nyle Photo

  • “aliya was incredibly professional and so patient with us. the things she created fit both of our personalities so well.”

    EMILY B.
    Cleave Coffee Co.

  • "I love love love my new brand photos! When I first got them back, I cried looking through them."

    LAUREN A.
    Lauren Allison Photography

  • “I love the attention to detail and the little winks that feel like me. I trust Aliya completely with every aspect of my business.”

    EMMA H.
    Golden Rod Floral

  • "Everything about my brand photos felt like me. The colors, the grunge disco vibes, The small details! I just LOVE THEM!"

    LAUREN J.
    LaRou Photography

Thoughtful brands crafted for creative business owners

Circular logo with a central ornate emblem featuring the letters 'H' and 'D' in a decorative font. The outer rings contain the phrases 'Brands that feel like home' and 'For the creatives + the makers + for the creators + the makers.' The design uses beige and brown tones.

The Heart Behind

Hearthstone

Aliya Mooney is a multi-disciplinary artist, designer, photographer, and currently the sole creative behind Hearthstone. When founding the studio, she sought to combine her love for people with her affinity for creative problem-solving by partnering with small business owners to build their dream branding.

Throughout her career, Aliya has collaborated on in-house teams, worked directly with independent creatives, has thrived in fast-paced agency settings, and provided teams and individuals with photography and design services for over eight years. Her clients represent a wide variety of industries, including photography, mural art, coffee roasting, winter and collegiate sports, higher education, legal services, and more.

Two champagne glasses clinking together with an abstract background behind them.

You’ve made it this far…

INTERESTED IN WORKING together?