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  • How AI is Deciding Who Makes the Buyer Shortlist

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  • A young woman stands in front of a white wall, holding a laptop and ipad in one arm.

    How to Find Your Zone of Genius (And Actually Use It)

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  • A designer drawing a brand illustration next to swatches of color on a dining room table.

    Your “Good Enough" Branding is Costing You

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  • A young woman with brown hair sitting on a beige couch, using a laptop. She is wearing a rust-colored sweater and light-colored pants. The living room has a glass cabinet with a wooden horse statue inside, a dining area with chairs, and large windows with white curtains.

    Does My Start-Up Need Branding Right Away?

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Insights for small business owners who want to learn about branding, strategy, marketing, and more.

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Branding, Business Tips, Behind the Studio, Brand Design, Brand Photography Aliya Mooney, Brand Identity Designer & Strategist | Founder, Hearthstone Creative Branding, Business Tips, Behind the Studio, Brand Design, Brand Photography Aliya Mooney, Brand Identity Designer & Strategist | Founder, Hearthstone Creative

Your Guide to Font Licensing as a Small Business

You just received your brand identity files. Your designer hands you a gorgeous typeface palette, and a link to purchase the fonts. Now you're wondering: did I really need to buy this? Here's what you actually need to know about font licensing.

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